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Nargis Fakhri signs a designer Brand for Sarees with New Heroine Collection
International Pop sensation and Bollywood film diva Priyanka Chopra become the new brand face of fashion label HEROINE. In an exclusive photo shoot for HEROINE, Priyanka Chopra mentions, “Fashion has become a household word today & having access to the best in Fashion has become an important requirement for today’s generation. Jinaam Dress & the brand HEROINE promise to bring alive the Indian ethnic wear the Indian ethnic wear market with attractive collections that are in line with the latest fashion trends. I’m very pleased to be associated with the brand & look forward to a successful relationship.”
Fashion designer Vikram Phadnis has collaborated with ethnicwear brand Nakkashi for the upcoming Lakme Fashion Week (LFW) Winter/Festive 2014.
Announcing his association with the brand in Mumbai Monday, the celebrity designer said that his lines will be available at affordable prices all over the country via the brand.
"We have partnered with the brand Nakkashi. I just feel that every designer has a certain kind of growth in his career graph, so I feel it was the right time for me to partner with the brand that has penetrated into the deeper markets of every city," the designer said here.